- “People want to be hands-on with their houses, putting in a lot of thought and money—but without the right planning, early mistakes can be costly.”
Founded by Sarah Petersen in 2019, Dan-Éire Designs is an innovative interior design company based in Ireland. Sarah’s journey began earlier in 2016 when she discovered her passion for interior design, after achieving a distinction degree from the Interior Design Academy of Ireland. A finalist in the Ideal Homes Show Colour Trend competition, Sarah’s exposure at the event helped her grow Dan-Éire Designs into a thriving business. Known for its approachable and customer-focused ethos, the company aims to simplify the design process for self-builders and renovators.
Dan-Éire Designs offers a range of tailored services, with a focus on creating functional yet beautiful spaces. The company’s newest offering is the “Self-Build Starter Pack”, designed to cater to those undertaking self-builds or renovations who may not have the budget for a full-service design package. This pack is a cost-effective yet comprehensive guide that covers key areas, including all internal layouts (e.g. kitchen and utility design), bespoke joinery design, and crucially, the home’s electrical plan.
“The pack is accessible, affordable, and really functional.” This new product provides a structured framework for making core design decisions early on, preventing costly errors and ensuring a smoother build process. Ideal for young couples or first-time builders, it delivers professional guidance at a fraction of the cost, making it easier to bring design ideas to life without the stress.
A key influence in Sarah’s approach is the Danish concept of hygge, which emphasises creating a warm, cosy atmosphere that fosters wellbeing. For her, lighting is the foundation of this ethos—layered lighting and soft glows make a room feel welcoming, especially in Ireland’s long, dark winters. Incorporating hygge into design is about balancing beauty and practicality; it’s not just about aesthetics but ensuring the space is somewhere people genuinely want to spend time. By focusing on comfort and functionality, Dan-Éire Designs helps clients build homes that aren’t just visually appealing, but places of true comfort and sanctuary.
Looking to the future, Dan-Éire Designs has ambitious plans. Sarah is keen to continue expanding her collaboration with other designers to exchange ideas and enhance her skills. Dan-Éire Designs is well-positioned to become a go-to resource for practical yet stylish home designs, offering services that blend professional quality with personal touch.
Dan éire Designs:
– 085 146 4318
– www.daneiredesigns.com
– sarah@daneiredesigns.com
– @daneiredesigns
